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Overview

E-Sports focused, client-based, digital e-commerce agency

Boosted is an early-stage startup based in Pittsburgh, PA. My internship was an exciting step into the world of e-sports, gaming, and most importantly UX designing for e-commerce.  Through this opportunity, I learned how to consider the customer as the target user as well as expand on my client-based design practices. This case study showcases one of the many projects I worked on during my time at Boosted. Please feel free to contact me to discuss more of my responsibilities and work!

Key Contributions

UX/ UI Design - Web
KPI Measurement
Web Design

Tools

Time

Figma
Illustrator
Shopify

April 2020 - Jan 2021
Project: 4 weeks

 

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My Role

Improving the joining process and increasing customer retention.

One of the main projects I worked on at Boosted was redesigning the joining process for new customers seeking e-commerce services. To enhance this customer user journey, I decided to give more attention to each touchpoint. My strategy behind this was to design ways to grab the user and increase their interest, trust, and investment with each step.  

Moving forward with the goal of increasing customer retention measured by users who complete the joining process, the journey used a screen-to-screen format where each step is separated. I created clear, annotated wireframes to effectively present to other departments and stakeholders. 

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Screen Designs

Improving the joining process and increasing customer retention.

One of the main projects I worked on at Boosted was redesigning the joining process for new customers seeking e-commerce services. To enhance this customer user journey, I decided to give more attention to each touchpoint. My strategy behind this was to design ways to grab the user and increase their interest, trust, and investment with each step.  

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E-Commerce - Step 4 – 2.png
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E-Commerce - Step 2 – 2.png
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Impact

Results 

34% 

Conversion

Measured by users who complete the joining process for e-commerce services.

46% 

Increase in Time Spent

Measured by users who visit at least one resource within the site

We've seen a promising retention rate since launching the new customer joining journey in November 2020. Most users who visit the Boosted site have increased time spent on site by entering additional pages.

I personally really enjoyed this redesign and experience shifting my perspective to the unique audience of e-sports gamers and influencers. Focusing on minor touchpoints throughout what may seem as a basic joining model has also opened my eyes to new UX practices and helped my think about key KPI measurements as well.

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